Entrepreneur • Product development • Brand building

Shekh Solayman

Founder and business owner building consumer brands across home and wellness, beauty, and pet products.

From early experiments with technology and online selling to creating products at home and developing brands, my journey has always been about learning, building, and creating more freedom for the people and things that matter most.

Portrait of Shekh Solayman outdoors, wearing glasses and a dark coat, standing on a tree-lined lawn

About

I’m a business owner. I run a few consumer product brands.

Based in New York, I founded Solayman’s LLC, Nibble Pet LLC and Lookix LLC.

My interest in business began as a child in Bangladesh, long before I understood profit margins or e-commerce. After discovering the internet, teaching myself new skills and starting to sell online in 2016, I began making microwavable heating pads at home in 2018.

Today, I work across product development, sourcing, manufacturing partnerships, branding, e-commerce and wholesale. For me, building businesses has never been solely about sales—it’s also about the freedom to spend more time with family and pursue the things I love.

Read the full story →

Companies

The businesses I’ve founded

Each company has its own brand and category. I serve as Founder & Managing Member of all three.

Founded September 2020

Solayman’s LLC

Solayman’s®

A consumer-products company focused on home, comfort and wellness. It grew out of the microwavable heating pads I first made at home.

solaymans.com →

Founded April 2021

Nibble Pet LLC

Petoont®

A pet-products business built around the Petoont brand.

petoont.com →

Founded April 2022

Lookix LLC

Lookix®

A beauty and personal-care company built around one simple standard: products I’d feel confident giving to my own girls.

lookix.net →

Emerging brand

Mumu Wraps

A newer self-care brand focused on everyday comfort.

mumuwraps.com →

What I work on

Expertise

Most of what I know I learned by doing—often by getting it wrong first.

  • Product developmentTaking an idea from a handmade first version to a repeatable product.
  • Manufacturing & suppliersWorking with domestic and international third-party manufacturing partners.
  • SourcingMaterials, components and inventory planning.
  • BrandingBuilding distinct brands for distinct categories.
  • Retail & e-commerceAmazon (US and Canada), Walmart.com and our own websites.
  • WholesaleSupplying our brands to independent retailers, including wellness stores.
  • MarketingListings, creative and advertising for consumer products.
  • OperationsThe day-to-day systems that keep small companies running.
  • Technology & automationA lifelong, self-taught interest I still use every day.

Milestones

A few markers along the way

  1. 2016

    Opened my Amazon seller account and listed my first product.

  2. 2018

    Made my first microwavable heating pads at home and went full-time.

  3. 2019

    My parents arrived in the U.S. and helped produce products at home.

  4. 2020

    Founded Solayman’s LLC.

  5. 2021

    Founded Nibble Pet LLC, home of Petoont®.

  6. 2022

    Founded Lookix LLC, home of Lookix®.

Read the full journey →

What I value most about this journey isn’t a sales number. It’s the freedom to spend time with my family and live on a schedule that works for us. That has been a blessing.

— Shekh

Let’s connect

I’m always glad to hear from fellow founders, manufacturing partners and retailers. Email me or connect on LinkedIn.